Why we retired CompressMe

CompressMe started as a small open-source image compressor. It did one thing well, so it grew the way side projects tend to: an npm package here, a GitHub Pages demo there, and eventually a commercial site on its own domain. Three surfaces, three names, three things a visitor had to mentally connect before they understood what they were looking at.

That worked while there was exactly one product. It stops working the moment you want a second.

The problem with three brands

Every transition between surfaces is a place to lose someone. A developer finds the npm package, clicks through to a docs site with a different name, then sees a commercial offering on a third domain — and at no point is it obvious that these are the same thing, built by the same people, part of the same story. The trust you earn in the open never compounds into the product.

One name, one home

So we consolidated. The package is now PixSqueeze, the hosted product lives at pixsqueeze.alosha.dev, and both are clearly built by Alosha — the studio behind them. The old CompressMe identity is retired: links redirect, the npm README points to the new home, and the GitHub repository was renamed so everything resolves to one place.

The win isn't cosmetic. When the next product ships, it slots into the same ecosystem instead of starting from zero. Open source earns the trust; the Alosha brand is where that trust accumulates.

If you used CompressMe, nothing about the library changed — same API, same install. It just has a clearer home now.